Phronisis is a critical thinking initiative working to change that: one tool, one framework, one argument at a time.
What is Phronisis
φρόνησις
/frόnisis/ · Ancient Greek
What Aristotle called practical wisdom: the ability to evaluate information and to be aware of biases or assumptions, including your own. Not just knowing what is true; knowing what to do about it.
Three things are happening at the same time. We produce more information than any person can meaningfully process. Our societies are becoming more polarised and more susceptible to populist narratives. And AI is accelerating all of it, in ways we are only beginning to understand.
The resources to address this do exist; but they tend to be theory-heavy, time-intensive, and disconnected from the things people actually deal with day to day. There is no Duolingo for critical thinking: no gradual, habit-building, real-world approach to becoming a clearer thinker.
Phronisis is built to fill that gap. By translating principles from philosophy, logic, and psychology into tools and experiences anyone can use, the goal is to make critical thinking practical and accessible; not reserved for academics or experts, but available to anyone who wants to think more clearly.
The name is deliberate. Phronēsis, in Aristotle's framework, was the highest practical virtue: the capacity to know not just what is true, but what to do wisely with that knowledge. That distinction sits at the heart of everything we are building.
Context 01
The digital era produces more information than anyone can evaluate. This affects decisions, productivity, and wellbeing; yet the tools to navigate it are still mostly academic.
Context 02
Societies are polarising at an accelerating rate. Populist figures exploit "the system is broken" sentiment; and without better reasoning skills, the manipulation works.
Context 03
Everything is happening within a rapidly changing landscape. AI already shows clear signs of eroding critical thinking in humans; and we are not yet equipped to respond.
Founder
GMP
Founder · Host · Fellow Learner
I'm a marketer by background: five years across Vodafone, UBS, Mastercard, and EU institutions. My work has always been some version of the same thing; taking complex, messy problems and making them clear enough to act on.
Phronisis started as a personal frustration. The material on critical thinking that existed was either too academic, too time-intensive, or too disconnected from things I actually dealt with. So I decided to build what I couldn't find; not as an expert, but as a fellow learner who happens to know how to turn ideas into tools people use.
I'm currently an EMMIE Erasmus Mundus scholar in Impact Entrepreneurship, based in Vilnius. I have a novel in progress, a piano I am slowly learning, and an open invitation to debate anything.
"I'm not here as an expert. I'm here as someone trying to think more clearly; and building the things I wish had existed when I started."